Malaysias Jewelry Sector Poised for Growth by 2025

Imagine strolling through Kuala Lumpur's bustling shopping malls, where dazzling jewelry displays in store windows capture your attention. These pieces represent more than mere adornments—they symbolize wealth, refined taste, and investments in a luxurious lifestyle. Malaysia's jewelry market is experiencing remarkable growth, projected to reach $1.76 billion by 2025 with sustained expansion in subsequent years. But how can investors identify the most promising brands in this thriving market? Our comprehensive guide examines Malaysia's top 10 jewelry brands worth watching in 2025.

Malaysia's jewelry sector is entering a period of accelerated development, with an expected compound annual growth rate of 4.23% between 2025 and 2030. This growth reflects substantial commercial opportunities as rising consumer incomes and evolving fashion preferences drive demand. Strategic investments in jewelry brands offer both market participation and stable returns.

1. Habib Jewels: Timeless Elegance

Founded in 1958, this heritage brand is renowned for exceptional diamonds, gemstones, and master craftsmanship. With 30 retail locations and $814.7 million annual revenue, Habib offers diverse collections from wedding bands to luxury timepieces.

• Extensive product range spanning diamonds, gold, and gemstone jewelry
• Meticulous craftsmanship and design excellence
• Established market leadership with strong brand recognition

2. Poh Kong: Design Innovation

Since 1976, Poh Kong has led Malaysia's jewelry trends with contemporary designs. The nation's largest retail chain boasts 100+ locations and $1.67 billion annual revenue.

• Market-leading retail presence nationwide
• Specialized wedding collections and bespoke services
• Balanced offerings across gold, diamonds, and gemstones

3. Tomei: Accessible Luxury

Established in 1968, Tomei delivers quality craftsmanship at competitive price points, generating $1.05 billion annually through both physical and digital channels.

• Comprehensive collections from entry-level to premium segments
• Value-oriented pricing strategy
• Robust e-commerce platform complementing retail network

4. DeGem: Bespoke Opulence

The preferred choice for Malaysia's elite, DeGem specializes in custom diamond and colored gemstone creations, with $16.5 million annual revenue from its high-end offerings.

• Exclusive focus on premium diamonds, sapphires, and emeralds
• Personalized design services for discerning clients
• Reputation as the premier bridal jewelry specialist

5. Wah Chan: Generational Trust

Since 1955, Wah Chan has built enduring customer loyalty through quality gold and diamond jewelry, operating 50 stores with $34.7 million annual revenue.

• Time-honored reputation for reliability
• Signature bridal collections
• Expansive retail accessibility

6. SK Jewellery: Contemporary Appeal

This Singapore-based brand ($14.3 million revenue) attracts younger consumers with modern designs at accessible price points.

• Affordable luxury positioning
• Innovative gold and diamond creations
• Strong millennial and Gen Z following

7. Diamond & Platinum: Bridal Excellence

Specializing in engagement and wedding jewelry ($5.9 million revenue), this brand is synonymous with premium diamonds and platinum settings.

• Expertise in bridal jewelry
• Custom design capabilities
• Focus on certified quality

8. ZCOVA: Ethical Transparency

This digital-native brand (under $5 million revenue) prioritizes certified ethical sourcing and virtual consultations.

• Blockchain-tracked diamond provenance
• Online-first business model
• Lifetime warranties and global shipping

9. Gung Jewellery: Avant-Garde Statements

Catering to fashion-forward consumers (under $5 million revenue), Gung creates bold designs using durable alternative metals.

• Edgy, contemporary aesthetics
• Stainless steel and brass constructions
• Personal engraving services

10. Suen Jewellers: Haute Couture

This luxury atelier (under $5 million revenue) crafts one-of-a-kind pieces for Malaysia's elite clientele.

• Exclusive custom creations
• Exceptional diamonds and rare gemstones
• Fusion of traditional and modern techniques

Prudent investors should consider portfolio diversification across multiple brands and product categories to mitigate risk while capitalizing on Malaysia's jewelry market growth. Regular monitoring of consumer trends and market developments remains essential for optimal positioning.

Malaysia's jewelry sector presents unprecedented opportunities for discerning investors. Through careful analysis of market dynamics and brand fundamentals, stakeholders can participate in this glittering growth story.